What is special about “Framing“?

Both in photojournalism and art, I take it personally. My attitude can be perceived even in the documentary photos of politicians in my two photojournalist albums. For the same reason, you wouldn’t see any models posing in my erotic photography. It shows women I know, either vaguely or deeply. This personal approach is the foundation of the concept of Framing. In mass media, framing means the process by which the media places the events in a particular perspective or certain frames, thus influencing the perception of the audience. I use the same concept in my Framing project, turning backward the standard process of photo exhibiting. I mean, for each work in it, I started with the frame first. I collected old used frames which were far from perfect but this is what I like about them. I refurbished them, and then I plunged into my archives to find the right photograph for each frame. To achieve harmony with the frame and the mood I wanted, I digitally manipulated the photo. After having it printed, I framed it myself to get the final work. Often, I would play around with the irony in the story of the frame (its initial content – a work-class family portrait, a memory photo of a reunion of some professional association, or a tapestry of red poppies) and give it an entirely different meaning. Therefore, the project is not just a collection of framed prints of erotic photography. It is a process of framing, of manipulating the viewer's perception. I give a second life not only to the frame but also to my original photographs. The album shows the whole process – original photos, either film or digital; manipulated photographs, and framed works. After the album is published, all the works will be exhibited.